A new phase of business

It has been a hectic two weeks and I have not posted a blog… I hate it when that happens!

I have been highly focused on transforming my home office so that I can start meeting clients here, and I am thrilled to say that it is ALMOST DONE!! It was a huge project, but I am really excited about it. From the time we moved into our new home, which has this beautiful little office space off our dining room, my office has been a disaster. I set up my shelves but never full organized it. It was functioning, but it was cluttered and I absolutely HATE clutter. I just didn’t know what to do with it all…

Until one day I met another photographer who helped inspire me to transform my business, which inspired me to transform my space. There’s a part of my market that I have left untapped… and that is the product part. I get asked quite often if we offer albums or wall art and while we do offer those things, we don’t really TRY to sell them. Mostly because we didn’t have much space to show them. We have albums at our studio, and that is helpful… but I believe that the culture of wedding photography is shifting again, and I want to be a part of that shift. We have let ourselves get into this phase of instant gratification, and fell deeply into the idea that all we need are digital files, because all we want to do is post the photos online, and get likes. But the reality is that, sure that’s fun for a minute… but it gets lost in your Facebook timeline or your Instagram feed after just a couple of days, and truth be told – people stop caring after the first glance. I believe the trend is starting to shift again back in the direction of tangible products and… wall art.

So I have  re-designed my space in a way that will not only allow couples to meet with me over a glass of wine in a cute cozy environment, but that will also allow them to see the different types of wall art they can have, and give them an opportunity to purchase the highest quality art work to display proudly in their homes. What’s more is that when they walk into my home, they will see that I stand by my products so much I have them all over my walls from my wedding.

So that is what I have been up to, while also juggling engagement sessions and client meetings and all that fun stuff. August was a fairly slow month for us, but September is coming with full force! 12 weddings total for the team! Bring it on.

Here are some lovely photos of a very lovely couple. I photographed Susan & Ryan’s engagement session at Irvine Regional Park, and we had a ton of fun as you can see. I just adore their personalities and I love that they really shined through in this session. Take a look:


Aren’t they the cutest? I can’t wait to photograph their wedding 🙂

For more information on wedding photography in Orange County or anywhere else, please visit http://www.briannacaster.com and send me a message!

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